Grow - Mobile App

UI/UX design, Product Design

Project Overview

A case study for mobile app used to track their plants needs, shop for plants and materials, look for inspiration on indoor planting. All creative assets and branding built from the ground up.

Challenges

New product
No existing brand materials
No outside assistance

My Role

UX/UI design, Logo & Branding, Product Design

Tools

Adobe XD, Illustrator, Photoshop, Miro, Firefly

Timeline

5 weeks

Mood Board / References

I wanted to give the app to have a clean and familiar feeling, even if it is completely new to the user. I looked at other popular apps with similar features, and also generated some AI images that were more specific to indoor planting.

Outcomes

Furthered knowledge of prototyping
Gained more understanding of building a library of assets
Design for specific functionality
Increased knowledge in mobile app design

Post Mortem

I learned a lot about different design aspects that I usually wouldn't use on a day to day basis in my job. The biggest obstacle for me was being the only designer and having no input from outside parties. I found that I value having feedback different opinions more than I thought. I end up going through so many iterations on my own, whereas for work projects I land on something quicker knowing that I will get feedback and build from that. Overall, this was a challenging but fun solo project. I gained some valuable insight and I would love to revisit this in the future.